Are you busy or are you not prioritizing it?

It’s easy to say that we’re busy. But what we are actually saying is “I’m sorry but I don’t want to prioritize this right now”.

We always have a choice. Sometimes it is difficult to admit it when it happens to us.

I have to prioritize the preparation of very important deliverables at the company. But not shipping a post today is not an option. It has to happen.

What is your excuse for not doing that the thing that matters?

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