A super-fast global environment to distribute virtual and material goods
Today the distribution of virtual and material goods is happening at a lightning pace.
Online platforms make it possible to duplicate or copy media, share ideas, inspire new ideas, extremely fast and on a global scale.
Some large Asian companies possess super-fast workers and huge factories. They can invest massively in production systems, achieve incredible economies of scale, turnaround very fast and distribute globally new products. And they sometimes can afford to do it at a loss.
Should you protect your invention?
Protecting ideas is, of course, an important matter, depending on the complexity of your invention and its novelty.
However in many cases, even if you protect an idea, the mere fact that you’re a new, small player makes you almost invisible, slow to act and protect your idea. And you might not have the resources to have the business intelligence in the team to survey the other markets and inventions.
Your product will be stolen, copied by super fast Asian factories, and it will be shipping soon after to the global markets.
You will suffocate by lacking cash, you might even have invested in machinery and inventories that you can’t sell, and the big players may even make you and the world believe that they invented the product before you.
Executing swiftly matters more than the rest
The alternative is to be so fast that no one can catch up with you.
Shipping new features, getting feedback on the product from the clients and improving it. Making your clients super fans. And repeating.
It is easier said than done. But the alternative is not being able to keep up with an ever-accelerating pace of innovation and execution.
Executing fast is better than worrying about being copied
A super-fast global environment to distribute virtual and material goods
Today the distribution of virtual and material goods is happening at a lightning pace.
Online platforms make it possible to duplicate or copy media, share ideas, inspire new ideas, extremely fast and on a global scale.
Some large Asian companies possess super-fast workers and huge factories. They can invest massively in production systems, achieve incredible economies of scale, turnaround very fast and distribute globally new products. And they sometimes can afford to do it at a loss.
Should you protect your invention?
Protecting ideas is, of course, an important matter, depending on the complexity of your invention and its novelty.
However in many cases, even if you protect an idea, the mere fact that you’re a new, small player makes you almost invisible, slow to act and protect your idea. And you might not have the resources to have the business intelligence in the team to survey the other markets and inventions.
Your product will be stolen, copied by super fast Asian factories, and it will be shipping soon after to the global markets.
You will suffocate by lacking cash, you might even have invested in machinery and inventories that you can’t sell, and the big players may even make you and the world believe that they invented the product before you.
Executing swiftly matters more than the rest
The alternative is to be so fast that no one can catch up with you.
Shipping new features, getting feedback on the product from the clients and improving it. Making your clients super fans. And repeating.
It is easier said than done. But the alternative is not being able to keep up with an ever-accelerating pace of innovation and execution.
It is easier said than done. But the alternative is not being able to keep up with an ever-accelerating pace of innovation and execution.